Webmaster Tools pairs nicely with analytics andallows you the really see how your site is getting along with the rest of the internet. Dead links, poor site mapping and where you’re popping up in local search can be found here. It’s a very simple tool with not a lot of bells and whistles. Still, if you’ve used the Adwords Keyword Tool to segment a target market, Webmaster Tools will tell you what you’ve been popping up for without your having to run an Search Engine Marketing campaign.
Have you noticed all those little pictures popping up in search recently. If you haven’t, go look. Not only have there been a few studies done that indicate they have a higher Click Through Rate (CTR = people clicking your link). This aids visibility moves us towards a more professional, responsible internet, where people stand behind their words and posts. Yes, you’ll need a Google Plus profile to tag your posts with your authorship tag, but as you grow your authorship, your SEO should rise.